![]() That was what my education of Star Trek was. And in the beginning we see it as we fly through the universe and then at the end, kind of discreet.Īre you a Star Trek fan? Did you watch the series and films? Rihanna Teases ‘First Ever’ IMAX Music Video for ‘Sledgehammer’ There’s Yorktown in the sky, from the film, which is floating around in the atmosphere there. But everything was there and it was just about creating, ‘How do I make that place look very interesting?’ and I ended up relying heavily on color and using those elements in the sky. I used nature and did not shoot on green screen except for a tiny little bit of when she starts to break apart into the stars. So it catapulted us into this other world as soon as we got there and basically that was my set. It was kind of amazing because we were all going into this place where life did not exist except for hares and snakes. I remember seeing the convoy of the busses coming in and these shiny black busses against this dusty horizon line and everybody following because everybody is coming in at the same time. We’re in the dessert in the middle of nowhere. Was it shot on green screen or movie set or on location? And I think getting rid of her eyebrows drew you into her eyes in a different way. What is that on her face? So I think that worked really well. And the makeup, we wanted to create something otherworldly and she was really gravitating towards doing something on her face, which I absolutely loved because it’s so daring and it really takes you to this place that you don’t know who this character is and it’s intriguing and you want to get closer to see what she’s all about. I wanted to give something that tied into the environment. ![]() She’s wearing a Rick Owens outfit and we just added some fabric to it so that she was able to be part of the environment and you were able to see the wind move. Talk about what Rihanna is wearing and your choice of makeup, it’s almost tribal. It’s sort of this mystical magical place. And one where we all live in, but we know very little about. So for me, pushing through life, through yourself, and it leaves the audience with a feeling of an expansive universe. I think when you listen to the lyrics and when you look at the themes of the movie - which hasn’t come out yet - but Kirk’s dilemma in his recent goals and he’s not happy and he’s questioning why he’s doing what he’s doing and it’s about breaking down those barriers. So she transforms into the universe itself. I’ve created this mystical being in this otherworldly planet being that harnesses the power to manipulate the elements and the elements around her being the sand, the rocks and the earth, and that she actually has a power as well to conjure up the energy and create light and stars. I just think that’s so beautiful in terms of what you can say about humanity. So the story I created is I’ve always wanted to do a person breaking apart into the universe. Rihanna Cops to Being Lifelong ‘Star Trek’ Fan: Watch But there weren’t any kind of parameters other than that. They were able to give me a surreal feeling in my landscape and the Swarm ships and the nebula, so I just turned them into my story. I still haven’t seen the film because it wasn’t finished when I was able to view it and just extract elements that I gravitated towards it and that was it - and basically create a standalone piece. The idea was to come and take a look at the film. What is it like working with a film studio? Do they give you more parameters? ![]() You’ve done so many music videos working directly with record companies or management. That low-end is really pushed so it really feels booming. IMAX remixed the music, so that when it plays in the theatre it really has such a three-dimensional quality. Because the beginning of the video takes place in space, you really get the sense of floating through and also the sound. The difference between watching the video on your computer monitor and actually watching it at an IMAX theatre is the immersive quality. What is the main difference with an IMAX music video and what we usually view? The director talked to Billboard about her vision for the new Rihanna video, as well as her last correspondence with Bowie and what she’s working on next.
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